The idea for the merger has arisen from the need to develop the company’s administration and management, as well as to create a unified corporate culture and operating models. The preparatory work for the merger took a good while but now, in 2021, it is ready for execution.
With the merger, the companies that made up Pölkky Group: Ulea Ltd, Kitkawood Ltd, Kajaaniwood Ltd and Pölkky Metsä Kmo Ltd, will merge into one company known as Pölkky Ltd. The concrete objectives of the merger include the clarification of the corporate structure, increasing administrative efficiency and leadership development. In addition, the merger aims to improve the company’s marketing and communications, create a more unified corporate culture, and increase employee wellbeing.
With the merger, five strong subsidiaries become one.
We want to assure our current and future partners that the merger will not change Pölkky’s existing business operations. However, internally the effects of the merger are significant. The new Pölkky will have a unified operating model and practices, clearer instructions and communication, and a simpler management system, corporate structure, and job titles. When all the areas mentioned above become clearer, cooperation with employees becomes more efficient.
The internal changes will indirectly affect external operations. As the operations of five different companies merge into one, there will be only one contract, one report and one invoice. This will greatly simplify the cooperation between us and our partners.
Pölkky has completed several measures in 2021 to facilitate the merger. Perhaps the most visible one is the brand renewal, launched at the beginning of the year. The renewed brand emphasizes our role as the refiner of construction solutions that enhance quality of life. It also voices our will to form close partnership with forest owner and customers.
Our new slogan, Roots for Quality Living, encapsulates the way in which we have throughout generations contributed to improved quality of living – driven by Northern strength, sustainability, and quality.
The most significant renewal measures have been internal ones, as the company’s management has been developing new, unified operating practices together with the employees.
Now, after the merger, the future prospects are looking bright. Pölkky is, after all, a rapidly developing company with potential for profitable growth.
We would not be here without the company’s colorful history and its founding father Erkki Virranniemi. We dug up the company’s history, written in honor of our 50th anniversary, and summarized the 300 pages into one timeline that makes it easy for our partners to see how the company has development from 1962 to the present day.